PinnedParijat JhaThe One Mistake Most Marketers CommitI had a lovely catch-up session with a few old friends from school. We discussed our love for football, which person ended up where and…Oct 9, 2022Oct 9, 2022
PinnedParijat JhaPeople buy what is memorableAsk any person between the ages of 5 to 35. Which packaged food have they consumed the most? The answer is an overwhelming single brand and…Jun 30, 2022Jun 30, 2022
PinnedParijat JhaCarpe Diem!We are in the Golden age of Marketing, but, are Marketers ready?May 24, 2022May 24, 2022
Parijat JhaPrivate Labels: Not so private anymoreMarketers love to pile on Unilever these days. From one of its largest shareholders in UK claiming, “they have lost the plot”, to the more…Oct 9, 2022Oct 9, 2022
Parijat JhaHomogeneity is the VillainSamsung and OnePlus’ latest products have moved away from retaining their key brand assets and instead, gravitated towards a more…Aug 17, 2022Aug 17, 2022
Parijat JhaStreaming is Officially in a CrisisThere is a debate around which was a bigger failure — Quibi, which lasted 6 months or CNN+ which lasted well, less than few weeks. But…Aug 17, 2022Aug 17, 2022
Parijat JhaBridging the difference between Marketers and Start-upsYCombinator teaches in one of its whitepapers:Jul 19, 2022Jul 19, 2022
Parijat JhaAre Digital Brands different from Other Brands?Open your TV, tune into your radio, flip open a newspaper (on your phone or in print), go out shopping. Which brands are you likely to see…Jun 30, 2022Jun 30, 2022