Parijat Jha – Medium

Parijat Jha

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Oh Brother.

I swear I have done this before.

Nov 18, 2022

Oh Brother.

Nov 18, 2022

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The One Mistake Most Marketers Commit

I had a lovely catch-up session with a few old friends from school. We discussed our love for football, which person ended up where and…

Oct 9, 2022

The One Mistake Most Marketers Commit

Oct 9, 2022

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People buy what is memorable

Ask any person between the ages of 5 to 35. Which packaged food have they consumed the most? The answer is an overwhelming single brand and…

Jun 30, 2022

People buy what is memorable

Jun 30, 2022

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Carpe Diem!

We are in the Golden age of Marketing, but, are Marketers ready?

May 24, 2022

Carpe Diem!

May 24, 2022

Private Labels: Not so private anymore

Marketers love to pile on Unilever these days. From one of its largest shareholders in UK claiming, “they have lost the plot”, to the more…

Oct 9, 2022

Private Labels: Not so private anymore

Oct 9, 2022

Homogeneity is the Villain

Samsung and OnePlus’ latest products have moved away from retaining their key brand assets and instead, gravitated towards a more…

Aug 17, 2022

Homogeneity is the Villain

Aug 17, 2022

Streaming is Officially in a Crisis

There is a debate around which was a bigger failure — Quibi, which lasted 6 months or CNN+ which lasted well, less than few weeks. But…

Aug 17, 2022

Streaming is Officially in a Crisis

Aug 17, 2022

Bridging the difference between Marketers and Start-ups

YCombinator teaches in one of its whitepapers:

Jul 19, 2022

Bridging the difference between Marketers and Start-ups

Jul 19, 2022

People love shortcuts

I was working in Delhi a few years back.

Jun 30, 2022

People love shortcuts

Jun 30, 2022

Are Digital Brands different from Other Brands?

Open your TV, tune into your radio, flip open a newspaper (on your phone or in print), go out shopping. Which brands are you likely to see…

Jun 30, 2022

Are Digital Brands different from Other Brands?

Jun 30, 2022

Parijat Jha

Parijat Jha

Marketing Savant | Subscribe to my newsletter to learn how to creatively ideate, boringly effective work for your brand. Twitter: @parijatjha47

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