PinnedParijat JhaThe One Mistake Most Marketers CommitI had a lovely catch-up session with a few old friends from school. We discussed our love for football, which person ended up where and…3 min read·Oct 9, 2022----
PinnedParijat JhaPeople buy what is memorableAsk any person between the ages of 5 to 35. Which packaged food have they consumed the most? The answer is an overwhelming single brand and…3 min read·Jun 30, 2022----
PinnedParijat JhaCarpe Diem!We are in the Golden age of Marketing, but, are Marketers ready?3 min read·May 24, 2022----
Parijat JhaPrivate Labels: Not so private anymoreMarketers love to pile on Unilever these days. From one of its largest shareholders in UK claiming, “they have lost the plot”, to the more…5 min read·Oct 9, 2022----
Parijat JhaHomogeneity is the VillainSamsung and OnePlus’ latest products have moved away from retaining their key brand assets and instead, gravitated towards a more…4 min read·Aug 17, 2022----
Parijat JhaStreaming is Officially in a CrisisThere is a debate around which was a bigger failure — Quibi, which lasted 6 months or CNN+ which lasted well, less than few weeks. But…3 min read·Aug 17, 2022----
Parijat JhaBridging the difference between Marketers and Start-upsYCombinator teaches in one of its whitepapers:4 min read·Jul 19, 2022----
Parijat JhaAre Digital Brands different from Other Brands?Open your TV, tune into your radio, flip open a newspaper (on your phone or in print), go out shopping. Which brands are you likely to see…3 min read·Jun 30, 2022----